PGA Player Endorsements... How It Works
Incredibly Active Golfer
Posts : 2668
Join date : 2009-12-23
Age : 35
Location : Pasir Gudang / Singapore
|Subject: PGA Player Endorsements... How It Works Sat Jun 25, 2011 10:54 am|| |
Got this from MyGolfSpy....Nascar-ization of Golf
Anybody that has seen John Daly walk the fairways in recent years…is witness to what a human billboard looks like in the game of golf. For the most part this type of advertising was reserved for the Nascar industry. Where even a square inch on a dashboard cam is worth a couple years salary to most.
But in recent years the trend seems to be catching on in golf as well . And golfers aren’t complaining…not only are the great golfers finding lucrative contracts from sponsors but many golfers who struggle on the tour are as well. Many of the journeyman are finding out that there left sleeve is worth more then their actual golf game can earn…and especially if they are in contention for a major.
Here are some numbers to give you an idea of how lucrative the right arm of many golfers are worth. And if you ever wondered why we have to wear collars to play this game…look no further. But I wonder if the economy will have a lot more players sporting blank sleeves in ’09…what do you think?Hat
($75,000 and up)
Many players make the hat they’ll wear part of a clubs-balls-bag-apparel deal. As a rule of thumb, the front of the hat, with its prime TV exposure, makes up half the total value. Tiger’s cap is part of a clothing deal with Nike worth $29 million a year. Semi-star Luke Donald got about $1 million a year to wear Mizuno’s logo on his cap, but that amount could quadruple if he wins the Masters. Golfers sell the sides of the cap for less than half as much as the front, and the back for as little as one-tenth.Right Sleeve
($10,000 to $1 million)
This sleeve is less precious than the left because it gets less TV time, but some marketers prefer it because it shows up on a right-hander’s follow-through. For lefty Phil Mickelson, whose right side faces the target, this is the million-dollar sleeve.Chest Pocket
($25,000 and up)
The best real estate south of the ears. You can get a no-name for the minimum, but even such second-tier stars as Luke Donald and John Daly (well he could) can command $250,000 or more for over-the-heart coverage.Shoes
($10,000 to $30,000)
Footwear is cheaper than you’d think until you stop to think: You see shoes on TV only when a golfer goes into a hazard.Back of the collar
(up to $650,000)
Jim Furyk signed a three-year, $2 million deal to wear a Johnnie Walker logo here. (That’s Johnnie Walker menswear—hard-liquor logos are a no-no.)
Posts : 5
Join date : 2011-06-22
|Subject: Re: PGA Player Endorsements... How It Works Sat Jun 25, 2011 11:02 am|| |
Thanks for sharing, interesting!
Hall of Fame Golfer
Posts : 5692
Join date : 2009-06-19
Age : 47
Location : Wild Wild West
|Subject: Re: PGA Player Endorsements... How It Works Sat Jun 25, 2011 2:12 pm|| |
($75,000 and up)"Palm Oil Prince"Right Sleeve
($10,000 to $1 million)"Towkay Kia"Chest Pocket
($25,000 and up)"Miss Lee RULES"
Posts : 1725
Join date : 2009-06-17
Location : Laguna National Golf and Country Club
|Subject: Re: PGA Player Endorsements... How It Works Sat Jun 25, 2011 2:17 pm|| |
The best real estate south of the ears. You can get a no-name for the minimum, but even such second-tier stars as Luke Donald and John Daly (well he could) can command $250,000 or more for over-the-heart coverage.
Luke Donald second tier????? isn't he World number 1?????
Very Active Golfer
Posts : 898
Join date : 2011-04-21
Age : 76
Location : Somewhere over the rainbow
|Subject: Re: PGA Player Endorsements... How It Works Sat Jun 25, 2011 3:27 pm|| |
I think that's an article either from end 2008 or 2009... (see the last para of the first section... referring to the economic woes of 2009)... hence Luke Donald = second tier...
I think he must command much more than 250K now...
|Subject: Re: PGA Player Endorsements... How It Works Today at 10:17 am|| |
Total Donation till date to
Autism Association (SG): S$46,285
|» Crocodile sighting in Singapore golf course|
by stickman Yesterday at 8:56 am
» How Accurate Were My 2016 Predictions? Did I Get It Right?
by tonyj50 Yesterday at 12:40 am
» Best place to buy Scotty Cameron? (USA vs SG)
by sibeiho Fri Dec 09, 2016 6:03 pm
» Mizuno Owners Thread - Soft and Buttery
by Bernie Tan Golf Coach Fri Dec 09, 2016 12:14 pm
» Looking for a set of beginner golf clubs
by Chunky Munky Wed Dec 07, 2016 1:53 pm
» Golf Training In Thailand
by Royston Tue Dec 06, 2016 2:28 pm
» Apple watch
by may_dream1 Tue Dec 06, 2016 10:40 am
» It Was A Dream Come True For 20 Golfers
by tonyj50 Tue Dec 06, 2016 9:06 am
» Changing of Grip...
by jng Mon Dec 05, 2016 5:34 pm
» Saturday 3 Dec, 839 Navy, NSRCC Changi
by andrew-golf Fri Dec 02, 2016 11:29 am
» LPGA Announces 2017 Schedule. Four New Events.
by tonyj50 Thu Dec 01, 2016 7:42 am
» Morning game at Sembawang 2nd Dec
by ancient warrior Wed Nov 30, 2016 12:13 pm
» LPGA Qualifying School Tournament - Final Stage!
by tonyj50 Wed Nov 30, 2016 6:31 am
» 2 Ladies looking for 2 more kakis at Bintan on Dec 3
by dayveed Wed Nov 30, 2016 1:27 am
» Citibank Prestige Card members
by TigaWood Tue Nov 29, 2016 9:56 pm
» Yamaha Classic Iron
by Yxgolfing Tue Nov 29, 2016 8:20 pm
» New member
by Yxgolfing Tue Nov 29, 2016 8:14 pm
» StarHill Country Club
by Bernie Tan Golf Coach Tue Nov 29, 2016 4:32 pm
» Club Glove - The Stiff Arm
by Nealwong Tue Nov 29, 2016 1:30 pm
» Anyone played Austin hills Cc recently?
by Nealwong Tue Nov 29, 2016 1:10 pm
» ELS Desaru Promotion Rate by me
by Prestige Teh Thu Nov 24, 2016 9:37 pm
» YouTube Golf Channel (by Yaozza)
by yaozza07 Thu Nov 24, 2016 4:46 pm
» Rating the 2016 LPGA Rookies - Final Analysis
by tonyj50 Thu Nov 24, 2016 4:45 am
» Non authetic golf pride grips
by Yxgolfing Tue Nov 22, 2016 7:23 pm
» Stats & Facts - Vol. 31.....2016 Finale. Whats Next?
by tonyj50 Tue Nov 22, 2016 5:42 am
» CME Group Tour Championship Preview, Pairings, and Lots More.
by tonyj50 Mon Nov 21, 2016 11:18 am
» Shot tracer app
by Daztasiumz Sat Nov 19, 2016 4:14 pm
» LPGA Announces New Tournament in Scotland!!
by tonyj50 Sat Nov 19, 2016 4:04 am
» Short Game Performance School @ Marina Bay GC and AimPoint Green Reading Classes @ NSRCC Changi, Singapore November 26th-27th
by SGGolfCoaching Thu Nov 17, 2016 9:13 pm
» Regular Weekend NSRCC games
by andrew-golf Thu Nov 17, 2016 3:45 pm
» Paula Creamer Parts Ways With Longtime Caddie!
by tonyj50 Thu Nov 17, 2016 8:21 am
» LPGA Announces New Tournament in New Zealand
by tonyj50 Thu Nov 17, 2016 6:48 am
» Lorena Ochoa Invitational Preview, Pairings, and Much More
by tonyj50 Mon Nov 14, 2016 8:16 am
» review on Renovated Laguna Bintan
by pocketace Sat Nov 12, 2016 10:45 pm
» Deemples - golf app to find golfers to play golf!
by dayveed Sat Nov 12, 2016 3:55 am
» Titleist 716 AP1 user please come in.
by Chunky Munky Fri Nov 11, 2016 3:59 pm
» Newbie looking for female khakis to play at Mandai executive course
by Bernie Tan Golf Coach Thu Nov 10, 2016 2:00 pm
» Beginners' game for high handicappers...
by izzx11 Wed Nov 09, 2016 2:57 pm
» Sembawang weekend golfer
by hometeamWill Wed Nov 09, 2016 12:50 pm
» Costcos Kirkland signature golf balls
by Daztasiumz Tue Nov 08, 2016 10:32 pm
» Friendship Golf on 4 Dec 2016
by desmondsoh Mon Nov 07, 2016 2:10 pm
» NSRCC Member List
by greenhacker Mon Nov 07, 2016 11:43 am
» Toto Japan Classic Preview, Pairings, and Much More.
by tonyj50 Sun Nov 06, 2016 4:50 pm
» Snell golf balls
by equin0x Sat Nov 05, 2016 6:51 pm
» SOLD : WTS Taylormade Rocketbladez Graphite 8 Irons (5-PAS) Japan Spec
by kim001 Sat Nov 05, 2016 5:09 pm