Golf Republic Forum - Singapore's most active golfing forum.
 
HomeFAQCalendarRegisterLog in

Share | 
 

 Adidas-TM buys Adam Golfs

View previous topic View next topic Go down 
AuthorMessage
Turbo
Hall of Fame Golfer
Hall of Fame Golfer


Posts : 5879
Join date : 2009-09-30
Age : 90
Location : Pin Hole

PostSubject: Adidas-TM buys Adam Golfs   Wed Mar 28, 2012 10:34 am

TaylorMade buys Adams Golf — CEO Mark King: “We want Adams to keep its identity”
GolfWRX March 19, 2012 24


By Zak Kozuchowski - GolfWRX Managing Editor


Adidas Group, the parent company of TaylorMade-adidas, announced Monday that it has agreed to purchase Adams Golf brand for the approximate price of $70 million.

TaylorMade will acquire all outstanding shares of Adams for 10.80 per share in cash. The agreement is subject to shareholder and government approval, which TaylorMade CEO Mark King expects to be finalized by midyear.

Adams will remain in its current headquarters in Plano, Texas, a decision King said was made because of his company’s struggles with previous company acquisitions.

“We want Adams to keep its identity,” King said in a Monday conference call. “Treating them as an affiliate helps their growth.”

King said that the purchase of Adams Golf emphasizes his company’s commitment to growth, and strengthens TaylorMade’s ability to market to players seeking game improvement clubs, as well as women and seniors, segments that are very strong in the Adams brand. He also said that for a smaller company, Adams had great ideas around intellectual property, which was a very enticing part of the deal.

“One of the things that having multiple brands helps you do is explore different product strategies,” King said. “We didn’t really take an approach on this around synergy. But if there are those we can take naturally, we’ll do it. But we’re not going to put Adams and Yes! products in the TaylorMade tour van … I don’t see the products streamlining.”

King said that TaylorMade’s voice is directed at players with handicaps between 0-4, such as serious amateurs, college players and professionals. There had been conversation at TaylorMade about releasing a senior line, but King said his company made the decision to keep marketing aimed at “the top of the pyramid.”

“We made a foray into women’s club,” King said, “but when you don’t market it heavily and you don’t have your heart in it, that’s what you get. [Adams] is in the sweets spot of the group we don’t market to today.”

One of the first orders of business for TaylorMade will be locating a leader for the Adams brand. Former CEO Chip Brewer left Adams Golf for Callaway Golf on Feb. 28, leaving Adams Golf founder Barney Adams as the interim CEO. King said TaylorMade is looking for a candidate this is willing to live in Plano and can emotionally connect with the brand. His company is searching inside its brand, as well as doing an executive search.

King said that TaylorMade can help Adams in several areas, such as the international community. According to King, company sales for Adams are only 10 percent overseas, while TaylorMade sells about 60 percent of its products internationally.

“The [international] network already exists,” King said. “They would be funneling product into existing channels.”

According to King, this will most likely be done through a small Adams team working with TaylorMade’s infrastructure outside the U.S., and possibly creating specific product lines for countries such as Asia, which is common for large OEMs such as TaylorMade.

Adams also lacks a golf ball and accessory lines, which King said TaylorMade could bolster for Adams.

Back to top Go down
enwee
Incredibly Active Golfer
Incredibly Active Golfer


Posts : 4697
Join date : 2011-12-30
Location : Seletar Hills

PostSubject: Re: Adidas-TM buys Adam Golfs   Wed Mar 28, 2012 10:37 am

I heard this last wk during a game of golf with my kakis, so are we going to see Tseng Yanni using TM clubs now? She's already using the ghost putter liao.
Back to top Go down
zhenxua
Incredibly Active Golfer
Incredibly Active Golfer


Posts : 4638
Join date : 2010-02-11

PostSubject: Re: Adidas-TM buys Adam Golfs   Wed Mar 28, 2012 11:16 am

Turbo wrote:

King said that TaylorMade’s voice is directed at players with handicaps between 0-4, such as serious amateurs, college players and professionals.

next time play with people using TM can ask for strokes
Back to top Go down
Turbo
Hall of Fame Golfer
Hall of Fame Golfer


Posts : 5879
Join date : 2009-09-30
Age : 90
Location : Pin Hole

PostSubject: Re: Adidas-TM buys Adam Golfs   Wed Mar 28, 2012 11:26 am

zhenxua wrote:
Turbo wrote:

King said that TaylorMade’s voice is directed at players with handicaps between 0-4, such as serious amateurs, college players and professionals.

next time play with people using TM can ask for strokes

Absolutely, perhaps in the future TM clubs are no longer having a game improvement and user-friendly theme ... Designed for Players only market just like Titleist ... Mad Rolling Eyes

So for the masses, please look to Adams Golf for super game improvement clubs in the future ... Laughing
Back to top Go down
pushslice
Caddy
Caddy


Posts : 5606
Join date : 2009-12-26

PostSubject: Re: Adidas-TM buys Adam Golfs   Wed Mar 28, 2012 11:30 am

Turbo wrote:
zhenxua wrote:
Turbo wrote:

King said that TaylorMade’s voice is directed at players with handicaps between 0-4, such as serious amateurs, college players and professionals.

next time play with people using TM can ask for strokes

Absolutely, perhaps in the future TM clubs are no longer having a game improvement and user-friendly theme ... Designed for Players only market just like Titleist ... Mad Rolling Eyes

then we can ask strokes from Titleist players also, right ZX?


Back to top Go down
Sponsored content




PostSubject: Re: Adidas-TM buys Adam Golfs   Today at 11:46 am

Back to top Go down
 
Adidas-TM buys Adam Golfs
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» Adidas-TM buys Adam Golfs
» Adidas 360 Golf Shoe
» 2009 adidas Early Bird Classic at Father Henry Carr C.S.
» Adam Cayless
» Adam 9064SL Review

Permissions in this forum:You cannot reply to topics in this forum
Singapore Golf Forum - Golf Republic :: The Clubhouse :: Golf Talk-
Jump to:  
Friends of Golf RepublicFriends of Golf RepublicFriends of Golf Republic
Copyright © 2009 Golf Republic. All Rights Reserved.