Golf Republic Forum - Singapore's most active golfing forum.
 
HomeFAQCalendarRegisterLog in

Share | 
 

 Callaway Apex Irons

View previous topic View next topic Go down 
AuthorMessage
Daztasiumz
Super Active Golfer
Super Active Golfer


Posts : 1085
Join date : 2009-06-19
Location : Republic of Singapore

PostSubject: Callaway Apex Irons   Tue Sep 17, 2013 2:19 pm

GolfWeek
September 5, 2013 | 8 a.m.
Callaway to resurrect Apex irons









The venerable Apex name, linked to the glory days of the Ben Hogan Co., apparently is about to resurface as a Callaway reincarnation.

The venerable Apex name, linked to the glory days of the Ben Hogan Co., apparently is about to resurface as a Callaway reincarnation.
Callaway has not released any information about a new iron called the Apex, but the club was first seen on the practice range at the PGA Tour’s Deutsche Bank Championship. The name was covered with tape as Callaway tour pros experimented with the iron.
On Sept. 4, the iron was shown to the Callaway sales staff at the company’s national sales meeting in San Diego. Several sources told Golfweek the name was Apex.

Back to top Go down
Daztasiumz
Super Active Golfer
Super Active Golfer


Posts : 1085
Join date : 2009-06-19
Location : Republic of Singapore

PostSubject: Re: Callaway Apex Irons   Tue Sep 17, 2013 2:21 pm

Furthermore, Golfweek learned the iron is a forged multi-material iron that will fit into a category often called “forged distance irons.” The most recent Callaway model in that category was the Diablo Forged iron. The Apex is expected to complement Callaway's existing forged products such as the X Forged iron and the Razr X Muscleback forged iron.
Although Callaway sold the Ben Hogan brand to apparel giant Perry Ellis in 2012, it kept certain trademarks associated with the Ben Hogan Co. Among these trademarks were Apex and Edge.
Alan Hocknell, the company's research and development chief, brought the iron to the Deutsche Bank Championship for testing. However, it is not known whether any members of the Callaway tour staff will play it in the immediate future.
Callaway is expected to unveil the iron to the media on Sept. 17. The club could be available at retail before the end of the year.
Apex is an iconic golf name. It not only was the name of a longstanding family of forged irons from Ben Hogan, but it also was the name of the steel shaft made by True Temper and installed in Ben Hogan golf clubs. The Ben Hogan Co. was started by Hogan himself in the fall of 1953 in Fort Worth, Texas. It later went through a parade of owners, including AMF, Minstar, Cosmo World, independent investor Bill Goodwin, Spalding and then Callaway.




GolfWeek
Back to top Go down
pocketace
Super Active Golfer
Super Active Golfer


Posts : 2087
Join date : 2009-11-30

PostSubject: Re: Callaway Apex Irons   Tue Sep 17, 2013 2:51 pm

They looked more like Big Bertha compared to sleek Apex irons of the Ben hogan brand
But now that Callaway owned the Apex brand, it's up to them how they wanna use the Apex brand
Back to top Go down
Sponsored content




PostSubject: Re: Callaway Apex Irons   Today at 11:53 am

Back to top Go down
 
Callaway Apex Irons
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» Callaway Apex Irons
» The New Face of the Callaway Apex
» Callaway Apex Irons
» New Callaway Apex Irons
» Callaway Apex Pro Irons

Permissions in this forum:You cannot reply to topics in this forum
Singapore Golf Forum - Golf Republic :: The Pro Shop :: Golf Equipment-
Jump to:  
Friends of Golf RepublicFriends of Golf RepublicFriends of Golf Republic
Copyright © 2009 Golf Republic. All Rights Reserved.