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 Summary of PGA Tour Players' New Equip Endorsements

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pocketace
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PostSubject: Summary of PGA Tour Players' New Equip Endorsements   Mon Jan 13, 2014 12:00 am

Interesting read, a good summary of the movers and shakers on tour

http://www.golfwrx.com/166435/making-moves-callaway-adams-taylormade-clevelandsrixon-add-more-signees/
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AhLEM
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PostSubject: Re: Summary of PGA Tour Players' New Equip Endorsements   Mon Jan 13, 2014 12:22 am

Thanks TS! Wonder how this correlates to the sales of the respective brand. Wink
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pocketace
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PostSubject: Re: Summary of PGA Tour Players' New Equip Endorsements   Mon Jan 13, 2014 8:52 am

Seemed to work for TM for a decade now, culminating in them having the accolade of having the most played metal woods on tour

Now, see if Callaway can recapture their past glory

We see a recurring theme:
- getting many tour players on their books as playing staff
- new product launches every few months
- marketing marketing marketing!

2014 is gonna be a slug fest!
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