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 Drivers Released Since 2010

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kim001
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PostSubject: Drivers Released Since 2010   Tue Aug 26, 2014 8:23 am

Interesting statistics from http://www.mygolfspy.com/drivers-since-2010-released-inforgraphic/

Taylormade and Callaway each released about 5 drivers a year on average.

[img][/img]
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eqtrend
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 8:47 am

Given so much sale for TM items, I am not surprised  TM had most models released.  Seem now days all you have to do is just wait a while (less then 6mth) and your club is replaced by mew model.  Makes one wonder if these companies were over charging first place......
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TDO
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 9:01 am

Haiz, the price to pay for a few yards more. Good for the manufacturers, and good for the used club market though because many will be trying out the new drivers and sell a steep discount after finding it did not suit their game.
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Turbo
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 10:40 am

These golf manufacturers launch new drivers much more than putter albeit the latter is used more often than the former in a round of 18th ... I can't fathom ... scratch
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TaylorMadeKL
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 11:04 am

It's an ever-changing landscape I guess... Many would say that in the past, manufacturers do not churn out as many products over a certain period but now, it seems like they are introducing a new product right after you have just bought the not-so-latest driver...

I guess it's a case of demand vs supply... The market reciprocates with new product launches, the companies will keep churning them out...

As a golf equipment addict, it's kinda good news for me but bad news for my wallet... And maybe the missus...
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neutralgolfer
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 11:28 am

I believe if they push out too fast, it will hurt them as well, too many left over stock, resellers will slow down their order.
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zach-z
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 11:52 am

Can it be a marketing strategy to flood the market or that they have individual R&D teams racing each other internally within the company to see which team can get the next innovation out to e market in the fastest time without considering if that's the best tech the company as a whole can arrived at during that given point of time?
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kissthegreen
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 12:47 pm

They can brag about all about the incremental technology (and yes, since most of us are suckers to new gadgets) but its very much a case of getting the market share (or not losing market share). If you look at mygolfspy statistics above, its very much between two obvious companies.. Relate that to battle of smartphones between Samsung and Apple in recent years, in particular to their timing of launch (i.e. Samsung tends to launch their new galaxy model just before the new iphone model).
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Turbo
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 1:10 pm

kissthegreen wrote:
They can brag about all about the incremental technology (and yes, since most of us are suckers to new gadgets) but its very much a case of getting the market share (or not losing market share). If you look at mygolfspy statistics above, its very much between two obvious companies.. Relate that to battle of smartphones between Samsung and Apple in recent years, in particular to their timing of launch (i.e. Samsung tends to launch their new galaxy model just before the new iphone model).
Good analogy ...
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eqtrend
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 1:15 pm

Interesting article in mygolfspy web site.... 

http://www.mygolfspy.com/how-one-man-changed-the-golf-industry/

Unlike Auto dealers, where most cars are ordered for customers, most golf retailers must to buy bulk purchase from manufacturers (least in North America) and this short product life cycle is hurting retailers (Dicks sporting good example) as before they have chance to sell at profitable level. 

Instead retailers are stuck with not so latest stuff and end up sold to deep discount others "discount seller".  At end it will hurt manufacturers them selves as they are pretty much "biting hand that feed them" sort of speak
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Vrooooom2
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 1:55 pm

it's a matter of corporate survial, i guess. innovation (better known as clever marketing) is a bare minimal in such open competition. i supposed it is also because there is demand (by golfers like us always with the psychological desires for that few yards in distance and better accuracy).
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TDO
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 2:15 pm

Because there are demand from golfers who wanted that extra 10 yards. Actually not all holes require a driver to tee up. Some holes may only require iron and 2nd shot another iron and you are on the green. Unfortunately it is a manhood and ego thing that many golfers go for the latest. "The further you drive the more of a man you are" feeling in the presence of your peers cannot be bought.


Last edited by TDO on Tue Aug 26, 2014 3:46 pm; edited 1 time in total
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timlim
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 3:36 pm

The days of TM pushing out "latest and greatest" products frequently and aggressively are probably numbered.

http://www.mygolfspy.com/adidas-cuts-golf-workforce-closes-adams-hq/
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pocketace
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 4:21 pm

timlim wrote:
The days of TM pushing out "latest and greatest" products frequently and aggressively are probably numbered.

http://www.mygolfspy.com/adidas-cuts-golf-workforce-closes-adams-hq/
Numbered because Callaway also jumped onto the bandwagon? lol!
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flashpacker
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 6:20 pm

Keep it coming!! cheers
There's still much room for innovation in golf.
I hope more makers jump into the bandwagon and push out more products.
Love to see new ideas for better performance, better feel, better material, better whatever.
For one, the SLDR Mini Driver with the idea of a small head, long distance, high-loft, low spin is interesting.  Must be technology right?

And somehow the JDMs seem to be more modest in this aspect..
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Vrooooom2
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PostSubject: Re: Drivers Released Since 2010   Tue Aug 26, 2014 6:53 pm

Without fail, each brand will claim 5, 10 yards longer with each new model. In theory (and by logical conclusion, however improbable it is) we all should be averaging 300 yards drive by now. Somehow, my distance has not increased. If anything, it has become shorter over time most likely due to age. If this is the experience shared by a majority, does that mean the technology innovation by the big names still lags behind our rate of aging?
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neutralgolfer
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PostSubject: Re: Drivers Released Since 2010   Fri Aug 29, 2014 10:55 am

No matter how new the technology and how much they improve, it is still limited by the regulations. It won't go too far. The technology is gearing towards more forgiving and easier to hit straight with mishits.

Ultimately if the arrows can't advance too much, perhaps should improve the indians?
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Derek
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PostSubject: Re: Drivers Released Since 2010   Fri Aug 29, 2014 12:11 pm

From a purely consumer point of view, I completely love the fact everyone is throwing out more new stuff all the time.  Not because I like buying the new stuff, but because it means older models lose value extremely quickly.

You can get a very good driver from the 2008-2009 era for most below $50, some friends will even give it to you cos they have no space in the house.  I seriously doubt if using new drivers against these older models will make a difference to scoring at the social golfer skill level.

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Renixus
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PostSubject: Re: Drivers Released Since 2010   Wed Sep 03, 2014 3:32 pm

Derek wrote:
From a purely consumer point of view, I completely love the fact everyone is throwing out more new stuff all the time.  Not because I like buying the new stuff, but because it means older models lose value extremely quickly.

You can get a very good driver from the 2008-2009 era for most below $50, some friends will even give it to you cos they have no space in the house.  I seriously doubt if using new drivers against these older models will make a difference to scoring at the social golfer skill level.

Hi Derek,

I'm a new golfer and looking for a good driver for a newbie that doesn't cost a bomb. Do you have any recommendation on which drivers to go for?

Thanks!

Cheers
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haragolfer
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PostSubject: Re: Drivers Released Since 2010   Wed Sep 03, 2014 5:13 pm

pick any 3 year old ping or taylor made driver. cheap cheap at the far east shopping center shops. 

like it keep it. dont like it. sell away. start again.

our forum marketplace is a very good place to start btw.
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PostSubject: Re: Drivers Released Since 2010   Today at 6:17 pm

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